Updated: Aug 20, 2018
'Flexitarian' is the term recently coined to describe “those who eat a mostly vegetarian diet, but sometimes eat meat". A Flexitarian menu or table accommodates a range of preferences alongside each other e.g. vegetarians or vegans or meat/fish eaters.
According to the market research company Mintel, 35% of people in the UK class themselves as 'flexitarians' ie choosing to eat meals without meat more often - but not going wholly vegetarian or vegan. (Pescatarians include fish but not meat in their diet.)
The Guardian recently reported "The high street is adapting with incredible speed. Big chains such as Marks & Spencer and Pret a Manger have introduced vegan ranges, Wagamama has a new vegan menu, Pizza Hut recently joined Pizza Express and Zizzi in offering vegan pizzas, while last year Guinness went vegan and stopped using fish bladders in its brewing process, after two and a half centuries."
Eating out and take-aways are great fun, but the consumers' mindset is becoming more open, and they are taking their experiences in the high street home. There is an interest in vegan and vegetarian food we have never seen before. People are waking up to the diversity and pleasures of vegan and vegetarian dishes, and want to learn about more ways to integrate vegan and vegetarian dishes into their cooking repertoire. The Flexitarian lifestyle is taking off - and the vegans and vegetarians are no longer being sidelined at the dinner table!